2204 AI Labs Your brand,|*trained into AI.* Generic AI knows everything except you. We train it on your design system, your voice, your faces and your daily work. Then we hand it over. You own it. Start trainingPricing An arm of Talisman Design Studio
We train AI for brands
The same AI Most brands use AI.|*2204 trains it.* Every brand now has access to the same AI. The same prompts, the same outputs, the same voice.
Why training AI is only as good as|what it knows *about you.* What separates you is what the AI learns. Your rules. Your taste. Your way of doing things.
Brand Intelligence Train AI to think|and *design* like you. Your design system, tone of voice and brand rules, encoded into AI. The output stays on-brand because the brand is built into the AI, not pasted into a prompt. Read the case study
Brand Avatars Train AI to look|and *speak* like you. A face for your brand that never goes off-script. Mascots that carry your character. Digital twins of founders and spokespeople. Read the case study
Brand Capabilities Train AI to *work*|like you. Answering enquiries, following up leads, writing proposals, updating records. We train AI on those tasks so they run the way your team runs them, every day, without starting from zero.
Brand Surfaces Give your trained AI|*a place to live.* Websites and apps, hand-coded with AI and built on your trained brand system. No templates, no no-code builders. Read the case study
Proof of work Trained, tested,|*shipped.* LotusLoomLanternKite All case studies on Medium
Yours, completely We don't rent you AI.|*We train yours.* You own every skill, bot and avatar we train. It runs on your own AI subscription, not ours. No platform fees. No lock-in.
Start training Your brand already knows what it wants to say.|*Let's teach the AI.* Tell us what your brand does every day. We'll show you what we'd train first. Start trainingWhatsApp us
Training Sheet An arm of Talisman Design Studio

Your brand, trained into AI.

Generic AI knows everything except you. We train it on your design system, your voice, your faces and your daily work. Then we hand it over. You own it.

Start training →See the work →Pricing ↗
Founder
Nihar Acharya
Base
Ahmedabad, India
Family
An arm of Talisman Design Studio

Why trainingAI is only as good as what it knows about you.

Most brands use AI. 2204 trains it. Every brand now has access to the same AI. The same prompts, the same outputs, the same voice. What separates you is what the AI learns. Your rules. Your taste. Your way of doing things. We encode that into AI, so every post, reply, avatar and page it makes already sounds like you.
Trained on your brand, not the internet's average.Built once. Owned by you. Runs on your own AI subscription. No lock-in.

01What we trainFour ways we train AI for your brand.See 2204 pricing

Brand Intelligence Train AI to think and design like you. Brand skills for Claude: your design system, made AI-ready · Copywriter bot: writes in your voice, every channel · Multi-skill expert bot: one assistant, trained on your domain · Deck & post designer bot: decks and social posts in your visual system. One-time build. You own the bot. It runs on your own AI subscription.
Brand Avatars Train AI to look and speak like you. Animated mascots and brand characters · Real-life digital twins of founders and spokespeople · Avatar-led video, voiceovers and explainers · AI product photography and product-led visuals.
Brand Capabilities Train AI to work like you. WhatsApp enquiry and lead pipelines · Lead generation, proposals and outreach · CRM, reporting and internal operations · Content scheduling and routine brand tasks. One-time build. Low monthly running cost on your own AI subscription.
Brand Surfaces Give your trained AI a place to live. Brand websites, coded · E-commerce on Shopify · Web apps and internal tools · Hosting and care. D2C and content-led brands can add a copywriter bot, trained during the build. Fixed tiers. No custom quotes.

02The processFour steps from brand to trained AI.

01AbsorbWe study your brand, your people and how your work gets done.
02EncodeWe turn what we learn into a system AI can follow.
03TrainSkills, bots, avatars and capabilities, built and tested on real work.
04Hand overYou own it. It runs on your subscription, inside your team.

03How we work togetherTrain it once. Keep it sharp.

Build: We train it. You own it.A one-time build. We train the AI, test it and hand it over.
Build+: Trained and in use.Everything in Build, plus deployment and setup inside your team so it's working from day one.
Run: It grows with you.Ongoing retraining as your brand, products and processes change. Monthly.

04Proof of workTrained, tested, shipped.

Posts and carousels from a single promptBrand Intelligence. A design bot trained on a brand system, producing on-brand social posts and carousels without a designer in the loop. Stack: Claude, Claude Design.
Read on Medium
AI avatars that carry a brandBrand Avatars. Animated and real-life avatars trained to present, explain and sell in the brand's own voice. Stack: Magnific.
Read on Medium
Product photography, without the shootBrand Avatars. Studio-grade product visuals generated on brand, ready for listings and campaigns. Stack: Magnific.
Read on Medium
Websites, coded with AIBrand Surfaces. Responsive, hand-coded brand websites built in days, on the brand's own system. Stack: Claude Code.LotusStrategy labVisit siteLoomERP and cloudVisit siteLanternWedding photo and filmVisit siteKiteCross-border accountingVisit site
Read on Medium
Apps, coded with AIBrand Surfaces. Working web apps and internal tools, built from a brief and owned by the client. Stack: Claude Code.
Read on Medium

05Questions

Who owns what you build?You do. Every skill, bot, avatar and website is handed over to you.
Do I need to pay for AI separately?Yes. Your trained AI runs on your own AI subscription, so you control the running cost and there's no fee to us.
Do you build on Wix or Framer?No. Every site is hand-coded. E-commerce is built on Shopify only.
Can you retrain it later?Yes. That's what the Run model is for.
Where can I see prices?All prices are on pricesoftalisman.in. Fixed tiers, no custom quotes.
pricesoftalisman.in ↗

06Start trainingTell us what your brand does every day. We'll show you what we'd train first.

Email
nihar@talismandesignstudio.com
Your brand already knows what it wants to say. Let's teach the AI.
Phone / WhatsApp
+91 88493 97020
WhatsApp us.
Studio
601 Trinity Complex, Opp Signature Complex, Habatpur Road, Thaltej, Ahmedabad, Gujarat 380059

About 2204. 2204 AI Labs is the AI arm of Talisman Design Studio, Ahmedabad. Talisman builds brands. 2204 trains AI on them, so the brand system a studio designs becomes a system AI can follow. POP Workshop trains humans to use AI. 2204 trains AI to serve your brand. The name comes from a number plate. GJ-01-JQ-2204. Founded by Nihar Acharya, design entrepreneur and educator. The dog is Leo, Talisman's Saint Bernard. Every brand that comes through the Machine begins in his studio.